Project Title:

Boatworks II / SoBe® / NoFear® / Wakeboard Shop Launch

Description:

Boatworks II, a boat dealer in Wilsonville, OR, hired us to promote the opening of their new Wakeboard Shop. We invited a well known Wakeboard expert to do demonstrations at the Grand Opening and then recruited local high school students distribute flyers to friends and fellow students. We also acquired an email database of Wakeboard enthusiasts from sponsor SoBe® to use for sending email blasts to announce the Opening. And we did it all in two weeks! Team: Creative Director - Steve Rawlinson, PM/Copy - Joel Gunz, Art Director - Gary Barclay.

Results:

Great Grand Opening, over 100 attended and fun was had by all with food, free drinks and water sports.

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