Project Title:

Banorte Mexico Campaign

Description:

Banorte Mexico asked us to help increase sales of their insurance products in two major target cities; Mexico City and Monterrey. We created and produced a Spanish language campaign, based on a circus theme, that involved sales events at bank branches with circus performers, brochures with price quotes, questionaires, POP displays and post card mailers. Team: PM - Marco Preciado, CD - Steve Rawlinson, AD - Octavio García, Copy - Agustín Gutiérrez, Production - Julio Vega and Moises García.

Results:

We achieved our goals in both cities with 337 insurance policies sold during the test period. 333 people filled out the questionaire, of which 20% ended up purchasing a policy.

• View Post Card Mailers
• View Post Card Display
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