Project Title:

Taylor Pharmaceuticals Print Advertising Concept

Description:

This is an example of a rough comp—a mock-up, or sketch of an advertising concept that is presented internally, or to a client for concept approval. In this case the client selected another concept, but they liked this for its creativity, humor and the use of a cartooning style (somewhat rare in the world of pharmaceutical manufacturing).

Results:

Our campaign concept here was to create animated characters out of Taylor's pharmaceutical bottles, somewhat remininscent of the California Raisons. Though not produced, this ad is an example of what we can offer in the way of brand character development, cartooning and illustration here at 3SF. Team: Art Director - Steve Rawlinson, Illustration - Gary W. Barclay.

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